About Aurora Organics.

Our Story

For over 7 years, we nurtured a value system of ethical sourcing and innovative skincare, bringing forward the words like ‘pure, fresh and natural’ in their truest essence through our first venture.

Aurora Organics is our second-born.

Being a source of happiness to many within our borders, we decided to take our cherished organic skincare abroad to extend the natural goodness where it is well-deserved.

The First Flight

Safia started her natural and herbal skincare after the devastating effects of synthetic products took her mother away. She herself decided to dig deep into herbology, naturopathy, Ayurveda and plant benefits. After thorough research, study and certifications, she started off her first venture of natural skincare products.

After the venture took off within the national borders, it continued to serve many with its purely organic formulas, well-curated recipes, and ethically sourced ingredients. The product line comprised herbal soaps, hydrating mists, serums, and other skin-uplifting products.

Exploring New Horizons

In view of the rising demand for a natural lifestyle, immune system supporting products, and organic products for everyday use after the recent health crisis and other events; Safia, felt the need of organic and trustworthy products to be introduced to Canada.  Safia Mustafa, Mamoona Nighat and Amna Azhar partnered to introduce their line of products in Canada this time.

The duo laid the foundation of their first venture together in the year 2022, believing that beauty and skincare must not be at the price of one’s long-term well-being. They named it “Aurora Organics”.

Aurora Organics is a humble start to a long-lasting bond where the age-old wisdom of natural herbs combines with the modern-day affinity for niche products creating a mystic and breathtaking effect similar to the aurora lights in the night sky. Just as those northern lights are a source of awe and hope, beauty and magnificence, Aurora organics aims to create the same experience for its customers by addressing their skin, beauty, and health concerns.

Embracing Self-Love

Individuality, identity and embracing one’s real self are at the core of our product philosophy. The cosmetics industry today has set unrealistic standards that work by changing one’s natural features, renouncing your true identity, and achieving a superficial look that is against the laws of nature.

Aurora organics products strengthen, enhance and bring forward your innate beauty that can last for years in contrast with the temporary artificial beauty standards.

What’s Next?

This is just a humble start.

Aurora Organics is all set to lead the cosmetics industry with its innovative approach to personal care, skincare and household products. We wish to be the leaders of change by changing the way we measure beauty today. In the process, we want to preserve all that is a gift to us by nature through our eco-friendly practices.

We have taken the first step.

By choosing organic over synthetic, we are hopeful that our customers will take the second so together we can push the world to a greener tomorrow.